YOU DIDN’T ASK FOR PERMISSION.

YOUR BRAND SHOULDN’T LOOK LIKE YOU DID.

Brand strategy and design for fierce service business owners ready to trade the logo you made yourself for one that matches how far you’ve actually come.

Take the 5-minute brand audit

Book a 30-minute call

You’ve outgrown the brand
you started with

You built your brand from scratch with nothing more than an idea and the tenacity to see it through. Now, you’re doing well enough, but your branding still makes it look like you’re bootstrapping.

And that’s preventing you from charging what you’re worth and getting clients who see your value.

You built from nothing

You did this all on your own. No investors or fancy agency to help. But you’ve grown, and the logo you made on Canva at 11pm three years ago hasn’t kept up.

First impressions miss the mark

Clients are surprised by how good you actually are once they start working with you. First impressions don’t do justice, and you miss opportunities because of them.

Your presence doesn’t match your value

You know exactly what you’re worth, but your website, socials and branded assets don’t say it. Now, you’re stuck explaining when your collateral should be attracting.

DEFINE WHAT SETS YOU APART
AND SHOW IT CONFIDENTLY

It’s a busy world out there, so standing out is more vital (and difficult) than ever before. Clients are more savvy than ever; while you’re stuck defining your brand they’ve already moved on to someone who can solve their problems.

You need to show what makes you different and why people should buy from YOU, and the best way to do that is to have a bold brand that shows exactly what you stand for and accurately reflects your worth.

My process is honed from 10+ years of building brand identities for business owners just like you. Here’s how it works.

01 – The Compass Call

We map where your brand is now, where it’s holding you back, and whether I’m the right fit to fix it. I don’t pitch at you here. Instead, I aim to give you an idea of whether I can help, and what that looks like practically.

02 – The brand adventure

Before any designing begins, we do the deep work. We define your purpose, vision, position, values, voice – all the things that make you different. Starting here means every design choice after this has a reason, and you’ll feel more confident in your brand message.

03 – The Phoenix Rises

Your core visual identity gets built: logo, colour, type, and the assets you’ll actually use day-to-day. I’ll create the specific visuals that your clients will see on the journey to sale. Not the stuff that just ends up sat in a drawer.

04 – Battle-ready

Once you’ve been through the strategy and design process, it’s time to brave the wider world. You launch with a brand guide you can actually follow, plus rollout support so nothing gets lost between the file and the real world.

MEET YOUR GUIDE:
Daniel J. Moore

I’m Daniel J. Moore – Artist, Adventurer, Warrior.

If it’s not fully clear yet, I’m a geek, fascinated with identity and psychology. All this together means I love to explore and discover, especially when it lets me view things from a different perspective. If you’re passionate about what you do, then I’ll quickly get excited about it too.

With 10+ years of experience and a knack for getting to the heart of what my clients haven’t spotted, you’re in safe hands on your journey.

What changes when the brand
catches up with the business

‘Daniel helped me to put the story behind the brand in a very straightforward and coherent way. A wonderful thing about the process is that Daniel is clearly extremely passionate about creating things and about storytelling as well. His passion really comes out in working with him and creates a safe space to genuinely show the feelings behind what you want to achieve.

By the end of the session, I had had such an uplifting afternoon, feeling that the bedrock for where the brand came from were, where it is heading and what it wants to achieve were clear, with a clear path of next steps on what to do next.

If you’re just starting out, feeling lost in your journey or even feeling like you need to reinvigorate what you have, then I would definitely recommend speaking with Daniel.

My one suggestion (and hopefully it’s an easy one): just be yourself with him so that he can help to guide you on your quest!’

Richard Hiron, The Hironator

‘On Dan’s website it says ‘Like the bird of legend, your brand will emerge from the transition in a new, exciting form’… What it doesn’t say, and what does need to be said, is that he has the gift of extracting from you (if you’re willing) the very essence of who you are and what you stand for and then translating that into something that captures you visually to such perfection that it can literally brings tears to your eyes!

He clearly loves what he does and he does it beautifully. Working with Dan was a real adventure. I’m a very happy customer.’

Yvonne Guérineau, Alchemist & Author, Golden Catalyst

I needed a particularly sharp and fancy presentation document in a very short timescale for a client workshop. Dan responded to me in a timely manner, with professionalism and asking all the right questions. He came in on budget, well inside the deadline in case we needed revisions and the end result was a superior document with clearly well aligned branding and layout. A template we can now use as a business easily. My client were really happy with the results and so were the end clients. A great job all round – I highly recommend Dan and his attention to detail, thinking outside of the box and professional, clean methodology, processes and results!

Emma Friendship-Kilburn, Winning Tenders Ltd

I simply cannot recommend Daniel enough. He was able to help me articulate an idea and he was able to bring it to life in a manner that was both collaborative and inspiring. I look forward to further collaboration. Great work by a consummate professional.

Richard Pardo, Unvector

REAL BRANDS. REAL RESULTS.

A carefully crafted brand identity does so much more than look pretty. Once we align your brand with the business behind it, you’ll have a clearer view of who you’re working with and how you’re perfectly positioned to help them.

Plus the visuals that let you attract them, even when you’re not in the room.

A brand identity that shows the value of your business increases your confidence and forces you to stop undercharging.

My clients come to me confused, but leave confident.